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Successful global expansion requires a delicate balance between standardization and adaptation.

That's why our training and coaching programs are designed to help you globalize wherever you can, leveraging best practices and strategies for cross-cultural collaboration, while also localizing wherever you have to, tailoring your approach to meet the unique needs and preferences of local markets.

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Why Americans Are Confusing

This 3 minute mini-podcast take you behind the data of American communication styles and how to drive clarity when working with teams overseas.

Use This Outline to Explain What You Do.

Understanding Today’s Multipolar Business World

Companies both large and small have global footprints in ways few imagined even one or two decades ago. While the geopolitical conversations across the world today are shifting towards what Singapore Finance Minister Heng Swee Keat called a more “inward-looking mood,” with Brexit and Trump’s populism, the business environment continues to globalize. Many businesses need to be global in both operations and mindsets in order to stay ahead of the competition and even survive.

When Past Performance Beats Future Potential: Adjusting Your Sales Pitch Across Regions

When it comes to creating effective sales and marketing messages, geography matters. A pitch that works well in one market can fall flat elsewhere. Here's an example...